Marketing & Growth
Marketing that finds the right people, and keeps them.
I find where your people already spend their time and write what reaches them. Then I measure the results, with consent, so your next decision rests on real numbers.
Hiring a growth engineer or product marketer? I'm open to full-time roles and freelance projects in Europe.
What I can do for you
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Search (SEO)
The words people type into a search box, and pages that answer them well.
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Paid ads
Campaigns where your buyers are, with small tests before anything scales.
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Email marketing
Welcome series, newsletters and automated emails that people want to open.
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CRM and sales setup
Every lead and customer in one place, so nobody slips through the cracks.
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Analytics & attribution
Privacy-friendly tracking that shows where your customers come from.
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Conversion optimisation
Pages people leave without acting, fixed and then measured for the change.
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Social media and brand
One recognisable voice and look across the platforms that matter to you.
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Content
Guides and posts that answer real questions and keep bringing people in.
What you get
Four things you can count on, in all projects.
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Found by the right people
You show up where buyers already look, in front of people likely to buy.
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Numbers you can trust
Clean tracking with proper consent, so you see which channels are worth it.
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Channels that keep working
Search, email and content build on each other, month after month.
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Promises the product keeps
Messages written with the product, so people get what you promised.
Marketing the EU way
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Your data stays in Europe
Analytics, email and CRM on European servers by default.
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European tools first
European tools that measure results without tracking people.
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EU law and standards
Consent done properly, and claims that stand up to EU consumer law.
Honest marketing
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No pressure tricks
No fake countdowns, hidden costs or tricks that rush a decision.
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Real reviews only
Reviews and numbers come from real customers, never made up.
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A no as easy as a yes
People choose what they share, and saying no takes one click.
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Respectful targeting
No ads aimed at health, beliefs or other sensitive traits.
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Emails people asked for
Only to people who signed up, with an easy way to leave.
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Claims you can back up
Promises the product keeps, so customers get what they expect.
How I work
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Measure before you grow
Before bringing more people in, I make sure we can see what your current visitors do.
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Small tests, then scale
I start with small, cheap experiments and put more effort behind the ones that work.
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Product and ads as one
I can change the page, the form or the product itself, as well as the ads pointing at it.
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Monthly updates in writing
Each month, a short written note on what we did, what it changed and what comes next.
Why hire me
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Why not a marketing agency?
I ran a marketing agency for 3 years, and agencies do well with big budgets across many channels.
With me, one person plans your marketing and does it, in accounts that are yours.
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Why not do it yourself with AI?
AI tools make it quick to post more often and to launch ads in a few minutes.
I measure with European analytics, and consent that meets GDPR and ePrivacy.
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Why not a freelancer per channel?
A specialist for each channel can go deep on search, ads or social, one channel at a time.
Channels feed each other, so I plan them together and measure them as one.
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Why not trust the autopilot?
Automated ad campaigns can work once your tracking is solid and your budget is healthy.
They chase the platform's goals, so I set yours and keep an eye on the spend.
From first message to launch
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You write to me
Email or a direct message. Tell me what you need in a line or two.
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We agree the scope
What gets done and by when, agreed and signed in writing before work starts.
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I get to work
Short cycles, with something to react to early and updates in writing.
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You own the result
Everything is in your name and yours to keep, with support after launch.
Questions people ask
Which platforms do you work with?
Search, the main ad platforms, email and whichever social networks your buyers use. Underneath, I favour privacy-friendly European tools where they do the job.
Do you need access to my accounts?
Yes, with the lowest level of access that does the job. Everything stays in your name, and my access goes when we finish.
Can you work alongside my team?
Yes. I can plug into the team you have, or run things myself if you'd rather have one point of contact.
When will I see results?
Tracking and quick fixes show up within weeks. Search and content take months to build, and I'll tell you that before we start.
What if something isn't working?
I flag it early and change course, instead of finishing a plan for the sake of it.
Have a project in mind?
A couple of sentences is enough to start. We agree the scope in writing before any work begins.
Hiring a growth engineer or product marketer? Read my CV.
The other areas
See all services-
Building with Code
Websites, shops, apps and SaaS, built by the person you talk to and ready for real customers on day one.
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Consulting & Strategy
Research, a clear recommendation in writing, and someone to think it through with before you commit.
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Automation with AI
Assistants, workflows and integrations that take repeated work off your team and keep running on their own.