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Consulting & Strategy

A straight answer on what to do next, and why.

Maybe you're deciding what to build next, or whether to buy a product. I dig into the code and the numbers, then write down what I'd do and why, so you can act on it.

Hiring a founding generalist or product lead? I'm open to full-time roles and freelance projects in Europe.

What I can do for you

  • Product & tech advice

    What to build next, what to leave out and how to build it to last.

  • Growth strategy

    Which channels fit your stage, in what order, and how to tell they work.

  • Automation & AI strategy

    Where automation saves real time, where AI helps, and where it adds risk.

  • Security review

    The weak points in your site or app, with fixes ranked by importance.

  • Scaling review

    What breaks first as you grow, and what to change before it does.

  • Technical due diligence

    An honest look at a product, its code and team before you buy or invest.

  • Moving to European tools

    A step-by-step plan to leave tools you'd rather not depend on, safely.

  • Part-time leadership

    Tech or growth leadership a few days a month while you're still hiring.

What you get

Four things you can count on, in all projects.

  • A plan you can act on

    Written down, ranked by impact and short enough to start on this week.

  • Advice sized for you

    Shaped by your team and timeline, and by the stage your company is at.

  • The honest answer first

    If the right answer is to stop or not build it, you hear that first.

  • Plain language throughout

    I explain the terms that matter and put the detail in a short appendix.

Plans made for Europe

  • Your data stays in Europe

    I map where your data sits today and plan its way back to Europe.

  • European tools first

    European options first, with an honest note where they fall short.

  • EU law and standards

    Findings checked against the EU rules that apply to your business.

Advice you can trust

  • Conflicts on the table

    If I have any link to a tool I suggest, I tell you up front.

  • Bad news early

    If the answer is to stop, change course or wait, you hear it first.

  • Kept confidential

    Your code, numbers and plans stay private, with an NDA if you like.

  • Your team, heard

    I talk to the people doing the work before I recommend anything.

  • You learn as we go

    I explain my reasoning, so you can make the next call yourself.

  • Your time respected

    Short calls, written follow-ups and no meetings for their own sake.

How I work

  • Ask first, answer after

    An hour spent asking what something is for can save a month building the wrong thing.

  • I look at the real thing

    I read the code, open your analytics and talk to your team before forming any view.

  • Every finding in writing

    Findings and recommendations in a document you keep, each one ranked by its impact.

  • Kept discreet by default

    Happy to sign an NDA before anything sensitive changes hands, from the very first call.

Why hire me

  • Why not a big consultancy?

    Large firms suit big organisations that need a team and a famous name on the report.

    With me, you get the person who did the research, and a plan sized for your stage.

  • Why not ask an AI chatbot?

    A chatbot is a quick way to explore a question and learn the terms that come with it.

    I look at your code and your numbers first, and I'll tell you when the answer is to stop.

  • Why not ask your vendors?

    Vendors know their own product best, but they'll rarely tell you that you don't need it.

    I compare every option, European ones first, checked against GDPR and the AI Act.

  • Why not free advice online?

    Videos, forums and courses are great for learning how things work in general.

    I turn what applies to you into a short written plan, ranked by impact.

From first message to launch

  1. You write to me

    Email or a direct message. Tell me what you need in a line or two.

  2. We agree the scope

    What gets done and by when, agreed and signed in writing before work starts.

  3. I get to work

    Short cycles, with something to react to early and updates in writing.

  4. You own the result

    Everything is in your name and yours to keep, with support after launch.

Questions people ask

Do you look at the actual code, or only at strategy?

Both. For technical questions I read the code and the infrastructure. For growth questions I read the numbers.

Do I need to be technical to follow the advice?

No. I write everything in plain language and put the technical detail in an appendix for whoever needs it.

Can you assess a product before I invest in it or buy it?

Yes. That's technical due diligence: an honest assessment before you commit.

Do you sign NDAs?

Yes, before any work that involves sensitive information.

Can you also do the work you recommend?

Yes, if you'd like. You can just as well hand the recommendation to your own team or to someone else.

Have a project in mind?

A couple of sentences is enough to start. We agree the scope in writing before any work begins.

Hiring a founding generalist or product lead? Read my CV.

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